We created a launch event and influencer partnership campaign for Biscuit Home, a Texas-based home and interiors brand. To create buzz and attention around the line, the brand hired Skirt PR to create a media and tastemaker launch event in NYC, as well as coordinate a national influencer campaign to drum up excitement surrounding the brand with three bloggers. The event was at an on-brand, buzzed-about spot and included eye-catching décor, activations, etc. The influencer campaign aligned with the brand and also included suggestions of bloggers we recommended working with and why. Our budget for the event for this client was $15,000.
