Pressbox Brand Audit and Presentation
- mmctighe5
- May 8, 2017
- 1 min read
Pressbox, is a 24-hour, digitally enhanced dry cleaning service. Two Notre Dame graduates, Vijen Patel and Drew McKenna, cofounded the company in 2013. In 3 years Pressbox has spread to over150 locations throughout Chicago and is expanding to another city this month. For my analysis, I researched and analyzed how existing customers viewed Pressbox. After the client visit and multiple class discussions there was one key challenge for Pressbox, retention. Within the last 6 months, 43% of existing customers have not used Pressbox. Secondary research analysis gave me a better understanding about the customers’ feelings and attitudes towards Pressbox. Pressbox could improve its retention rate with existing customers by, making changes to its laundry service for better quality, create a more user and customer friendly website, and draw in more Chicagoans and travel customers. Below I have included my brand audit - secondary analysis and my group presentation slide deck.
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