LADA Car Campaign
May 6, 2017
1 min read
For this project my classmates and I had to create an ad campaign to introduce the Russian car, LADA, to the US automotive market. The business challenge was to introduce a Russian and unattractive car into the United States and break into a highly saturated and competitive American automotive industry. Our purpose and mission was to position LADA in the American automotive market as an affordable brand that is efficient, reliable and adaptable for individuals with demanding lifestyles.
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