LaCroix wanted to create buzz and excitement regarding their new Coca-Cola inspired flavor, NiCola. LaCroix requested photos showing people overly joyful, smiling and laughing while holding the LaCroix Nicola product. My coworkers and I took photos around the city and captured images which best represented the LaCroix brand. Our goal was to show how LaCroix represents happy and healthy living choices. The images you see were posted on the LaCroix Instagram and Facebook pages.
