Glossier PR Strategy Campaign
- mmctighe5
- May 8, 2017
- 1 min read
I created a comprehensive PR strategy (February - April) for a potential beauty client, Glossier. The campaign included creative event ideas, partnerships, press initiatives, and more. I created a Glossier mailing to send out to high-profile beauty influencers and a partnership with CorePower Yoga. For this project, I focused on the overall offerings of the brand and highlighted their trending products.
Comments