Glossier PR Strategy Campaign
May 8, 2017
1 min read
I created a comprehensive PR strategy (February - April) for a potential beauty client, Glossier. The campaign included creative event ideas, partnerships, press initiatives, and more. I created a Glossier mailing to send out to high-profile beauty influencers and a partnership with CorePower Yoga. For this project, I focused on the overall offerings of the brand and highlighted their trending products.
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